Silver jewellery naturally tarnishes over time so make sure to protect your jewellery to minimise this. Remove your jewellery when applying scent, lotions and potions, and remember that chlorine is especially damaging. Use a soft, lint free cloth to keep silver & 18ct gold plate jewellery looking shiny. You can use a silver cleaner to clean sterling silver pieces. To reduce tarnishing ideally store things in an air-tight bag. To clean gemstones use a clean and soft cloth- do not use paper towel as it may scratch.